VP of Marketing



Marketing & Communications
Posted on Wednesday, July 3, 2024

VP of Marketing

Who We Are

At the birth of digital, Claravine noticed a persistent problem with data integrity. This discovery led to a unique category solution that continues to redefine how top brands and agencies manage the digital experience. We take the drama out of data by standardizing data at the source, giving people, teams and technology a shared understanding of their data.

What We Do

Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI.

We Are Hiring

We are seeking an experienced and visionary marketing leader to drive the strategic development, execution, and ownership of Claravine's global marketing positioning as the premier authority in Data Standards. This role encompasses the oversight and integration of all core marketing functions, including Product Marketing, Customer Marketing, Demand Generation, Account Based Marketing, PR, Events & Communication.

What You’ll Do

Strategic Narrative, Messaging, and Positioning:

  • Lead the development and optimization of our positioning and messaging for market, company, platform, and products.
  • Equip revenue-carrying teams with messaging, sales strategies, materials, tools, and market knowledge to increase close rates, competitor win rates, and Average Contract Value (ACV).
  • Equip partners and channels with the necessary materials, programs, training, and support to succeed in selling Claravine.
  • Develop messaging and deploy through all market-facing communication touchpoints, including the website, sales messages, events and social content, etc.
  • Optimize pricing and packaging strategies to maximize revenue, profitability, and deal size.
  • Advance our category design and leadership within the industry.

Deep Product Expertise:

  • Collaborate closely with Product leadership to maintain a deep understanding of our products and product plans.
  • Partner with Sales Engineering and Product Management on the creation, design, and enablement of product demos.
  • Ensure all Product Marketing Management activities are informed by a thorough knowledge of our products.

Content Strategy & Thought Leadership:

  • Develop and execute against a content strategy that supports our GTM goals and company initiatives
  • Address each stage of the buyer’s journey, both online and offline, from awareness to decision.
  • Create event presentations, write compelling articles, and brief decision-makers to solidify our position as The Data Standards Company.
  • Be a voice of Claravine in the marketplace at key events
  • Develop and manage analyst relationships

Demand Generation:

  • Oversee demand generation functions to drive complete prospect and customer journeys across channels.
  • Develop strategies to accelerate pipeline velocity and increase conversion rates at each stage.
  • Own achievement and reporting of core metrics; establish and track key performance indicators (KPIs) to measure the success of demand generation efforts.
  • Drive decision-making based on detailed performance reporting, competitive benchmarks, and strategic considerations
  • Implementation of a account based marketing program supported by an integrated data and marketing automation solution
  • Responsible for the overall performance and efficiency of all demand gen activities and outcomes


  • Proven success in establishing, leading, and scaling marketing functions for B2B SaaS companies, including recruiting and developing a team.
  • Successful management of a Marketing P&L, overseeing all marketing investments and discretionary spend
  • Experience in designing a successful inbound marketing strategy focused on enterprise marketing customers and agencies.
  • Experience with ABM and ABX strategies
  • Exceptional communication, storytelling, and positioning skills.
  • Deep understanding of product marketing, demand generation, customer marketing, events, and marketing operations.
  • Strong analytical skills with the ability to interpret data and translate it into actionable strategies.

The base salary range for this role is $175,000.00 to $200,000.00 annually and is commensurate upon experience.