Why Graphite?

Graphite is revolutionizing how businesses do business. We’ve launched a supplier information network with 100,000+ suppliers and we are rapidly growing. Graphite Systems was formed around EPIC things: Employees, Products, Innovations, and Customers. We’re aiming to conquer monumental achievements and we know that starts with a culture and company of EPICness.

We are seeking a dynamic and strategic Product Marketing Manager to join our growing team. In this role, you will play a pivotal part in shaping and executing the marketing strategy for our flagship product, Graphite Connect, driving awareness, engagement, and adoption among our target audience. As a Product Marketing Manager, you will collaborate closely with cross-functional teams, including product management, sales, and content creation, to position our products effectively in the market.

Responsibilities:

• Product Positioning and Messaging:
  • Develop and articulate clear, compelling, and differentiated positioning for our SaaS products.
  • Craft messaging that resonates with target audiences, highlighting key value propositions and addressing pain points.
• Go-to-Market Strategy:
  • Collaborate with product management to create and execute go-to-market plans for new product launches and feature releases.
  • Define target customer segments, develop pricing strategies, and identify key channels for promotion.
• Content Creation:
  • Work closely with the content team to create compelling marketing collateral, including product datasheets, case studies, whitepapers, and website content.
  • Develop and maintain a library of sales enablement materials to support the sales team.
• Sales Enablement:
  • Provide sales teams with the tools, training, and resources needed to effectively communicate product value propositions to prospects.
  • Create sales playbooks and conduct regular training sessions on product positioning and competitive differentiation.
• Market Intelligence:
  • Stay informed about industry trends, competitive landscape, and customer needs through market research and analysis.
  • Use market insights to inform product development and marketing strategies.
• Campaign Management:
  • Plan and execute integrated marketing campaigns to generate awareness, drive lead generation, and support sales efforts.
  • Monitor and analyze campaign performance, optimizing strategies for maximum impact.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• Minimum 3 years of experience in product marketing (more preferred), preferably within B2B and/or SaaS.
• Strong understanding of marketing principles and methodologies.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to use data to inform decision-making.
• Results-oriented and able to manage multiple projects simultaneously.

Benefits

We offer competitive compensation, stock options, a bonus plan, and a benefits package. We are a scrappy and experienced team that enjoys working collaboratively and welcomes the knowledge, experience, and contribution each team member brings.